Hunter Lodge Design has designed the Lambeth, Southwark and Lewisham Annual Public Health Report 2001, which is published on 2 April.
The brief for the £8000 job was to create an annual report around the theme of inequality, entitled ‘Some are more equal than others’. The area has one of the highest rates of deprivation, as well as some of the highest rates of affluence in the country, according to Hunter Lodge Design sales director Kim McLellan.
Part of the brief was to show the contrasts of the area, particularly in lifestyle health issues, such as smoking, Aids, unemployment and homelessness.
The consultancy was also briefed to reflect the ethnic diversity of the area, which is home to communities of African, Afro-Caribbean, Portuguese, Vietnamese, Somalian and Irish people.
Its solution was to get local people to write poems on specific themes and to combine them with photography by Brett Williams.
Hunter Lodge Design has been one of Lambeth, Southwark and Lewisham’s ‘preferred suppliers’ for about a year, according to McLellan.