Matrix turns to Boomerang for logo

Property agent Matrix will launch its identity, designed by Boomerang Brand Designers for a fee of £20 000, when it opens its doors in east London on 2 April.

The consultancy has designed a brand identity, promotional material, corporate literature, stationery and for sale and to let boards. A website is planned for later in the year and the consultancy has been appointed to design it, says Boomerang Brand Designers managing director Robert Tammaro.

Matrix offers three main services – lettings and sales, property management and mortgages. The consultancy was briefed to develop an identity which demonstrates that each area of the business works in conjunction with the other, says Tammaro.

‘For the identity we used cogs, which represent the different areas of the business working together. The client liked the idea of using the colour blue so we used a contemporary looking blue and complemented it with the red, which will be used in secondary information like business cards,’ he says.

The consultancy, which was appointed in November last year, presented credentials as part of a non-competitive pitch. Both the consultancy and Matrix are members of the East London Small Business Centre.