Italian design consultancy Pininfarina, best known for styling Ferrari’s road cars, has designed a watch for Casio’s G-Shock brand. The G-Cool Type 1 is being billed as ‘the ultimate watch for the design enthusiast’. It will be available from December, priced at around £120. The watch features a stainless steel finish and the strap has a cable skeleton, inspired by automotive brake cables, to give it a tough and durable appearance. It is waterproof to a depth of 200m and has five different alarm settings. A world time facility tells the time in 27 cities.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.