Free pitching can take many shapes and forms

I think the design industry would agree with Peter Morrow’s view “free or part paid pitches are wrong” (Letters, DW 25 August).

So what is a free pitch? A piece of buckshee design work offering a solution to a client’s problem. But what about the strategic proposal which outlines the way forward to solving the same problem? Or what about the designer who says, “Have you thought about it this way?”

These are examples of creative and strategic expertise that is too often given away for nothing.

Nick Ovenden

Creative director

Journey Brand Experience

London SW1

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