London’s Commonwealth Institute was swarming with Swedes the other night for the launch of Svensk vodka, which was branded by Curious.
The event was fairly tame – taller than average men in suits taking tiny sips of Svensk and picking at soused fish – until the entertainment arrived. Then they really let their collective hair down.
First up was Fabba, a female tribute duo wearing nothing but small pieces of shiny material and karaoke-ing to a protracted Abba medley.
This was followed by a dubious drag act. The performance was curtailed when somebody charitably switched off the stage lights.
Still, the party continued, and nobody seemed put out that everyone mispronounced the product’s name.