Landor Associates has redesigned the packaging, brand identity and new variant naming for Bold 2in1. The first Procter & Gamble work to be run out of Landor’s London office, the new identity is part of a major marketing campaign for the brand and includes a TV advertising push. The brief for the new design was to create a clear and ownable visualisation of the ‘2in1’ concept, which combines detergent and fabric conditioner in a single package. The new work ‘brings back the original heritage’ of Bold 2in1, according to a spokeswoman for Landor. The boxes feature different colours that correspond with the newly named variants of the product. Ocean Clear is blue, Summer Breeze is yellow and Woodland Rain is green.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.