Landor Associates has redesigned the packaging, brand identity and new variant naming for Bold 2in1. The first Procter & Gamble work to be run out of Landor’s London office, the new identity is part of a major marketing campaign for the brand and includes a TV advertising push. The brief for the new design was to create a clear and ownable visualisation of the ‘2in1’ concept, which combines detergent and fabric conditioner in a single package. The new work ‘brings back the original heritage’ of Bold 2in1, according to a spokeswoman for Landor. The boxes feature different colours that correspond with the newly named variants of the product. Ocean Clear is blue, Summer Breeze is yellow and Woodland Rain is green.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.
Our picks this month feature an antique book shop in Paris and a candle-lit restaurant in Copenhagen.
All the latest moves and changes across the design industry.