Small Japanese Soldier has expressed the majority view of the Westlifes and Blues of this world with its V-sign logo for new boy band V. Well, sort of – it’s more of a Vulcan greeting, really. Not that the V boys get either reference. Taking a breather from the dance routine accompanying debut single Blood, Sweat and Tears, band member Mark burbled: ‘The logo is wicked. It’s all about the hand sign!’ Ah, bless. At least he’s unlikely to be allowed to write any lyrics.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design