BFI fields opinion to build new role

The British Film Institute lays out its vision for the future this week in a ‘consultation document’ created by Arthur Steen Adamson.

The A3 publication, which seeks to gather feedback from major players in the UK’s film industry, has been designed by the consultancy, which also collaborated with the BFI on copywriting and image selection.

Consultancy director Marksteen Adamson adds that the group also introduced the ‘cut out, question-and-answer section’ at the back of the document. If successful, this will provide the input that forms the backbone of a BFI long-term strategic plan, expected to roll out next spring. The project follows the BFI’s strategic review last July.

BFI strategic manager project review Ann Griffiths says the strategy review and this week’s release of the consultation document follow the BFI’s recent change in leadership, and reflects its shifting role after the 2000 creation of the UK Film Council.

‘The BFI was previously the only national body for film and TV.’ Griffiths says. ‘[With the establishment of the UK Film Council], there’s a whole chunk of work that we don’t do now. We needed to work out how we related to them.’

Griffiths says the BFI is keen to canvass opinion on how the organisation should move forward, and how it might ‘deliver [its] three visionary objectives’. These include creating a bespoke, flagship centre in London, growing the BFI’s trading operation, and making the organisation’s resources more available outside the capital, she explains.

The work follows Arthur Steen Adamson’s identity for the capital’s regional screen agency Film London.