Please don’t just write off traditional names, folks

With regard to last week’s Vox Pop question on British institutions (DW 22 July), traditional names offer us stability and comfort in an ever-changing marketplace.

I think we all should be careful not to write off these brands and what they stand for in favour of something shiny and new.

If anything, I see a trend celebrating English traditionalism. That said, if I had to name one it would be Harrods.

Nick Jones

Creative director

Browns

London SE1