Business-to-business creativity given kudos

In response to Paul Burgess’ letter (Letters, DW 23 March), I applaud your plans to reinforce Design Week’s coverage of the business-to-business sector. Burgess’s dismissal of the value of making “33 per cent extra free” sound riveting, smacks of sour grapes.

Consultancies that make such mundane unique selling points interesting deserve kudos as much as the creatives who promote real-world business benefits.

George Martino

Managing director

Storm strategic

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