All of Us is to ramp up its client offer with the launch of a research and development unit that will provide clients with upto- the-minute knowledge about the most innovative technological design advances.
The digital design consultancy’s head of research and development, Mark Hauenstein, will head up the division alongside interactive director Orlando Mathias and strategy director Nick Cristea.
Clients including Microsoft and Land Securities will be able to access relevant research from an extranet service and blog, into which All of Us will upload data including information on new developments, research and ideas.
The service will be free for clients to access, reveals Mathias, but All of Us will consider patenting its design ideas. ‘This way we can develop briefs further and show clients the wide range of concepts we work on which otherwise they would not see,’ he says.