London-based studio Form has rebranded non-fiction publisher Ebury to help it appear less “corporate” and more “creative”.
Ebury, which is a division of Penguin Random House, specialises in publishing non-fiction books from imprints such as Ebury Press, BBC Books, Virgin Books, Rider and Vermilion.
Its remit covers cookery, biographies, brands, psychology, philosophy, health, parenting, international affairs, history, travel, business, technology, sport, TV and pop-culture.
It also publishes a small selection of fiction, such as science fiction, fantasy and erotica.
The new logo sees the previous italic, lowercase, red “e” symbol ditched for an uppercase “E” set in orange and a “fresh and vibrant” teal blue, says Paula Benson, partner at Form.
The “E” is set in teal, while orange is used for a drop shadow, creating a three-dimensional effect. An overprint is created where the two semi-opaque colours overlap, resulting in a darker teal colour at these points.
This references “traditional practices” such as screen-printing, says Benson, and also aims to be “an imperfection” to “embrace the spirit of creativity”.
The new logo also aims to resonate and “work in harmony” with Penguin Random House, she adds, by taking on the same orange shade associated with the parent brand. It is laid out in the same way, with the logo to the left and the publisher name on the right, separated by a line break.
Jake Lingwood, deputy managing director at Ebury Publishing, says: “We wanted something that…didn’t look ‘corporate’. We are first and foremost a creative publishing house.”
The new logo has rolled out across online platforms. It will continue to roll out across marketing materials, products and packaging.