6 things to see at the Festival of Marketing 2016

The two-day conference will host talks from leading marketing minds and creatives, along with workshops, training, awards and networking opportunities.

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This year’s Festival of Marketing is set to be the largest global event dedicated to brand marketers.

Taking place at London’s Tobacco Dock, the two-day programme boasts talks by more than 200 speakers across 12 stages, including headliners Steve Wozniak, co-founder of Apple, and WPP chief executive Sir Martin Sorrell, as well as other opportunities for training and networking.

Here are six events to check out during the festival, which is being supported by Design Week.

How the National Trust is transforming – 500 web editors and a five-year plan

Head of digital at National Trust, Tom Barker will be discussing the conservation organisation’s five-year digital plan, with the accompanying challenges of owning dozens of apps, hundreds of microsites and several thousand social media accounts.

Barker will look at how the digital strategy started out in early 2015, what has been done so far and where it hopes to be by 2020.

Steve Wozniak

One of this year’s headliners is technology entrepreneur and Apple co-founder, Steve Wozniak.

He is credited with helping to shape the face of the computing industry, thanks to his design of Apple’s first line of products in the 1970s, including the Apple I and II.

Designing the customer experience to reinvent your business

IBM’s associate partner of its IX Centre of Competence, Alison Clark, will be speaking about how design and design skills have become critical to businesses, particularly when it comes to considering customer experiences.

A conversation with Sir Martin Sorrell

WPP’s founder and chief executive, Sir Martin Sorrell is another key speaker at this year’s festival.

CNBC anchor and reporter, Carolin Roth, will be quizzing Sorrell on various topics, including the opportunities likely to come out of Brexit and how to go about capitalising on them, and whether businesses today are too risk-averse and focused on costs?

Brand Britain – what does it mean now?

This panel discussion will feature Ipsos Mori chief executive Ben Page; founder and chief executive of Only Fingers and Toes, India Gary-Martin; The FA CEO Martin Glenn and Tim Davie, who is the CEO of BBC Worldwide.

They will be discussing how Britain will fare post-Brexit in terms of investment and talent attraction, and how the contribution of creative industries could help shape brand Britain going forward.

Zombies Run: How to reign in wacky creative and turn a crazy idea into something tangible

Adrian Hon is the co-creator of Zombies Run, the augmented reality gaming app designed to help you get fit by making you run away from hordes of zombies.

Hon will be explaining how the idea first came about, as well as the decision to team up with a novelist in order focus on giving the game a strong narrative backbone.

The Festival of Marketing runs from 5-6 October at Tobacco Dock, London. For more information, head here.

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