Lippincott & Margulies finally crosses Atlantic

New York identity and brand management group Lippincott & Margulies is doubling its efforts to make a splash in Europe by giving its business development division for the Continent a European presence.

Elisabeth Hahn, who was last month brought in as associate of the consultancy’s European Business Development Group, will be relocating to a European city.

Hahn will either work out of an established office belonging to the Mercer Consulting Group (of which L&M is a part), or will set up a stand-alone office. There are no details of how many staff will work with her.

Hahn’s appointment follows a recent false start for the group’s European invasion. Two years ago the group announced its intention to set up its first overseas design offices in London, Munich and Paris in the following year (DW 14 April 1995). The London outfit was to have 10 to 15 staff, but business did not pick up enough to warrant the openings, says an L&M spokesman.

Although L&M has picked up a number of unnamed European clients and 50 per cent of its business is now international, design work will still be carried out in the US, says the spokesman.

Lippincott & Margulies has revamped the logo for the 4.25bn US healthcare company Humana. The consultancy created its name and original identity in 1974.