Getting ethical with the kids

Write it out one hundred times: “I will not free pitch, I will not free pitch, I will not free pitch”.

Light & Coley has been educating the youth of today in design ethics, starting with Roke School in Kenley, Surrey. Its thriving graphic design club consists of 25 eight- to ten-year-olds who’ve just had a poster design competition with Light & Coley creative director Laurie Light as client.

Light, who took his role very seriously, insisted on giving design books to the winning designer and supplying copious quantities of materials to all the little pitchers. “We didn’t want them offering their services for free” he says.

He chose Emily Hartwright as the winner for her “good balance of colour and context”. The boys used football as their main theme, except one who couldn’t resist the beer tent. Little Emily wants to be a supermodel, but the potential boozer should be well-suited to a career in graphic design.