AMD Group


The Holding Company


Lord Bell sets up Lowe Bell Group.


Management buyout of Lowe Bell by Bell Pottinger


The holding group is renamed Chime. It comprises six operating businesses: Bell Pottinger Communications, HHCL Group, The Good Relations Group, AMD Group, OLR Group and Chime On-line. Chime has 860 staff.


Bell Pottinger’s income was £34.4m (Marketing magazine).

The Design Offer


Smithfieldesign is founded within Lowe Bell


Lowe Bell opens a Cape Town office, with plans to offer design services through Smithfieldesign in London.


Lowe Bell takes a 75 per cent stake in Web design consultancy Interactive Bureau’s new London office. IAB is housed alongside Smithfieldesign.


Smithfieldesign changes its name to AMD Brand Evolution following the integration of the consultancy into AMD Group.

Formed in 1999, AMD Group delivers design, advertising, marketing, on-line design, publishing, media planning and buying and pre-press production. Smithfieldesign managing director Peter Higgins becomes group managing director.

AMD Group is a separate profit centre.

AMD Brand Evolution has 17 staff, including nine designers.

The Work

66 per cent corporate and brand identity (including on-line)

34 per cent brochures, marketing literature, packaging, annual reports

The Future

Expanding into new market sectors, and working together with other companies within the AMD Group has accelerated this process.

New creative director Lee Smith is growing the design team.

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