Samsung’s design team has created a rubberised handset called Solid, which will be launched as a joint venture between Samsung Mobile and O2. Described as Sam sung’s ‘first ultra durable handset’, then phone will survive ‘water splashes and the occasional knock or drop’. The Bluetooth-enabled phone houses a flashlight, camera and FM radio, and is aimed to appeal to tradesmen, sports players and outdoor hobbyists.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.