Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: ‘To compete with leading fizzy drinks brands, the design needed to be dynamic, energetic, bright, impactful and demonstrate that the drinks are made with real fruit.’ The drinks’ labels are based around a ‘fruit splash’ idea.
The visual system created by SomeOne is based on movement patterns of birds gliding on thermal columns, which allow them to travel long distances with ease.
As part of our series on design in 2019, Rosy Greenlees OBE, executive director of the Crafts Council, looks at what will happen in furniture design over the next 12
Etienne Bardelli has created the graphics for a Chevrolet Impala and Volkswagen camper van, which move around the vast country collecting local people’s experiences to be shared online.
As part of our series on design in 2019, Katie Cadwallader, senior designer at Supple Studio, looks at what will happen in packaging design over the next 12 months.