Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: ‘To compete with leading fizzy drinks brands, the design needed to be dynamic, energetic, bright, impactful and demonstrate that the drinks are made with real fruit.’ The drinks’ labels are based around a ‘fruit splash’ idea.
The tabloid has replaced the Berliner format, a new masthead has rolled out across all platforms and there’s a new pared back design offset with a colourful navigation system.
Originally designed as an affordable means of ensuring that water supplies last longer in refugee camps, Bottleshower has now been adopted by the police in response to the increasing number
As part of our series on the future of design in 2018, Kellenberger-White co-founder Eva Kellenberger looks at what will happen in editorial design over the next 12 months.
Research has found that half of 16-25-year-olds surveyed want to pursue creative careers, but nearly two thirds do not feel they receive adequate guidance to do so by teachers or