Tesco is launching a new range of own-brand fizzy drinks next month, designed by London consultancy David Richmond Associates. The lemon and lime, grapefruit and pineapple, and orange sparkling fruit crush drinks will be packaged in plastic bottles, individual cans and slip cases in both regular and diet varieties. A spokeswoman for David Richmond says: ‘To compete with leading fizzy drinks brands, the design needed to be dynamic, energetic, bright, impactful and demonstrate that the drinks are made with real fruit.’ The drinks’ labels are based around a ‘fruit splash’ idea.
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.
Spending too much time scrolling has been found to have negative effects on mental and physical health, with social media use shown to increase anxiety and depression in young people.