Funnel Creative works on identity for education initiative

Funnel Creative has worked on an identity for education scheme New Creative Futures, which it hopes will appeal to 16-year-olds considering work in the creative, digital and media industries.

The scheme, set out by Government initiative Aim Higher – which looks to widen participation in higher education across England – will focus on teenagers from Greater Manchester.

The marque can be broken down from what Funnel Creative director Bill Green calls ’a discreet union flag’ into sub-brand iterations, with each colour representing an industry or vocation to explore.

Posters, flyers and invitations have been designed ahead of wayfinding and event programmes for careers fairs in September.