The Central Office of Information’s forthcoming design and creative services roster will focus on design implementation rather than strategic consultancy when it is announced in a few weeks’ time.
The design and creative services roster will contain between 50 and 70 design groups across eight categories, including corporate identity, corporate literature, promotional literature, design of forms, communications audits, contract publishing, image library creation and brand management.
The move follows the compilation of the COI’s first marketing and strategy roster this week, which has subsumed its branding roster. The decision by the Government communications unit to drop the term ‘branding’ stems from plans to encompass a wider-reaching set of creatives, from the advertising, marketing, branding, direct marketing and public relations industries.
The original branding roster held a broad corporate identity and design remit, with less focus on strategy. Under the new structure, those on the marketing list will be selected for strategy work, while the design list will be used for design implementation services.