Emotional response has been the icing on the cake

Who’d have thought a French fancy could stir up so much emotion? It’s been fun to read the debate about our work for Mr Kipling in recent weeks.

Every detail of the design, right down to the back-of-pack word spacing (the only part we didn’t do) seems to have aroused someone’s passion.

We always try to create designs that get noticed and provoke an emotional response. Whether you think this design is good or ordinary, it seems to have done that.

Thanks to everyone who’s made the effort to voice their opinion.

Bruce Duckworth

Partner

Turner Duckworth

London W4