Dalziel & Pow to overhaul Chinese menswear brand

Dalziel & Pow has been appointed to create brand positioning and a new flagship store concept for Chinese menswear brand K-Boxing.

The consultancy was appointed to carry out the project in October 2010 on the strength of recommendations and other work it has done in China in the retail sector.

Stephen Cowles, managing director of Dalziel & Pow’s China office, says, ’Dalziel & Pow’s China office has won a lot of initial work on our international credentials, but growing the business is also about happy clients recommending you to their connections.’

Dalziel & Pow will create the entire store concept and all graphic communications, including signage, promotional graphics, point-of-sale materials and staff uniforms. The current K-Boxing brand is pictured.

The store will open this summer.