Creativity is capable of looking after itself

Richard Murray (DW 24 July) despairs for the delicate flower of creativity trampled under the feet of rampant commercialism and replaced by Mac-ability.

It is up to design groups to prove that creativity and commercial effectiveness are positively related.

In my experience, creativity, is very robust and will out whatever restraints and obstacles are imposed by the brief.

Thom Newton

Bamber Forsyth

London W1