Bacardi keeps Flat Five

Bacardi Martini has retained The Flat Five Company to work on its Bombay Gin brands, following the client’s purchase of the brands from Diageo. The group will be responsible for brand identity, pack development, point-of-sale material and promotional literature on products including Bombay Sapphire and Bombay Dry Gin.

Heritage response

English Heritage is still processing the 170 applications it has received for its across-the-board design roster. It hopes to draw up an initial shortlist in the near future.

Sense boosts operation with Kyzen acquisition

London design and marketing group Sense is to boost its design operation with the acquisition of identity, branding and literature group Kyzen. The deal goes live on 1 August, when the two groups – both covering the same design disciplines – will move into a new office in London’s Fitzroy Street. Under the deal, Sense […]


As the barriers within marketing services begin to dissolve, and projects become all-encompassing, opportunities for collaboration between design groups and other agencies have increased. That opportunity might exist for a consultancy owned by a larger group to work with sister companies, or an independent design group to join forces with agencies they have worked with […]

Higher influence can result in higher fees

If there’s one thing that separates advertising and design, it’s fees. Even when design groups win a bit of advertising work – as a few do, particularly for print ads – they just don’t seem able to command the same fees as ad agencies (see Fee Survey, page 13). It has a lot to do […]


The 22nd international chair exhibition Promosedia takes place from 12-15 September. The exhibition includes competitions which aim to bring young designers closer to the market and its production problems. Contact: Tel: 00 39 432 74 56 11. Or e-mail or check out the website at

Virgin Direct in bid for maturity

Financial services group Virgin Direct is to alter its branding in a bid for a more mature image. – Any design work which is given to outside consultancies is likely to go to rostered group Start, says brand controller Steve Taylor.

Twenty-strong consultancy: Tutssels@The Brand Union

Helen Owen, planning director for Tutssels@The Brand Union, negotiated a flexible working agreement after the birth of her third son, Tom. But, she says, the willingness of her employer to cope with her needs is far from typical for the design industry. She also says her seniority was a factor. Before the birth, Owen was […]

Saatchis in running for law job

Saatchi & Saatchi Design is in the running to create the identity for the world’s second biggest law firm, formed through the merger of five of Europe’s leading commercial practices.

The family business

The DBA’s plans to examine provisions for maternity leave show a wide range of allowances. Tom Bawden finds these are particularly dependent on the size of the organisation.


Blue Source has created a range of materials for the Health Education Authority’s latest anti-smoking drive. Apparently staff at the consultancy themselves gave up the evil weed during the project. But what is the meaning of this image? Smoking damages your pizza?

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