Anspach Grossman Portugal chairman Gene Grossman says identities for both corporations have featured a star in the past. The symbol has been maintained to show an impartial approach.
“The two intersecting vectors represent the two corporations,” Grossman adds. The star symbol is in royal blue.
The grey typeface, derived from the Martin Marietta typeface, intentionally keeps the company name long, “so that it demands more attention and space”, says Grossman.
Lockheed Martin’s core businesses are in the areas of aeronautics, electronics, energy and environment, information and technology services, materials and space and missiles.