Mark Denton Design has completed a five-figure rebrand of PA Group-owned photo management and marketing company Empics. The visual identity uses a range of stock pictures – including celebrities, sports personalities and news images – all presented in the four print-process colours of cyan, magenta, yellow and black. The rebrand follows the incorporation of All Action Digital into Empics, after it was acquired by PA Group in November last year.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.