The Partners describes it as a ‘dream brief where the only constraint was the size’. This hoarding covering Warner Bros’ New York flagship store is being redesigned by the Warner Bros in-house team with architect Ken Nisch at Jon Greenberg and Associates, Michigan. The Partners designed Bugs Bunny reading an edition of The Gotham Times. The paper’s masthead letters are almost 2.5 metres high, Bugs Bunny’s ears alone are three storeys tall and the whole hoarding rises 45 metres from the corner of 57th Street and 5th Avenue. The hoarding, hand-painted in Hollywood and driven in sections across the US, will come down when the revamp is complete in the autumn.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.