Brief

The Partners describes it as a ‘dream brief where the only constraint was the size’. This hoarding covering Warner Bros’ New York flagship store is being redesigned by the Warner Bros in-house team with architect Ken Nisch at Jon Greenberg and Associates, Michigan. The Partners designed Bugs Bunny reading an edition of The Gotham Times. The paper’s masthead letters are almost 2.5 metres high, Bugs Bunny’s ears alone are three storeys tall and the whole hoarding rises 45 metres from the corner of 57th Street and 5th Avenue. The hoarding, hand-painted in Hollywood and driven in sections across the US, will come down when the revamp is complete in the autumn.

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