True North gives Imperial War Museum D-Day celebrations direction

Manchester-based True North has been appointed to handle the Imperial War Museum’s 60th anniversary of D-Day, which will involve events at all five of the museum’s sites across Britain from next June.

It is the first time the five sites – Imperial War Museums North, Duxford and London, and The Cabinet War Rooms and HMS Belfast – have collaborated across a nationwide event.

True North has created the corporate identity for the event, to be applied across promotional brochures, travel trade material and all exhibition sites, according to True North director Martin Carr. The identity launches next week.

The consultancy’s main challenge was to create an identity that links all the Imperial War Museum sites under one banner, showing the disparities between them but also how they will work as a whole during the D-Day celebrations, adds Carr.

True North was also keen to pay respect to D-Day through the visual identity it developed, which plays on the number 60, as well as the breakwaters that were installed on the beaches in Normandy.

Creative director Ady Bibby says, ‘We tried to come up with something very simple and iconic.’

True North was awarded the work in September following a three-way creative pitch.