Brand Instinct apology

In last week’s issue we incorrectly stated that Brand Instinct is ‘fighting to retain’ the branding and marketing contract for new Saudi Arabian city Al Wasl in the Riyadh province (DW 30 October).

We accept that Brand Instinct is not in a pitch with property developer Limitless. It is negotiating a new contract for the second phase of the Al Wasl marketing campaign, having successfully completed the logo, brand strategy, guidelines and brochure for the development. It is currently working on the Al Wasl website.

We apologise for the error and are happy to set the record straight.

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