Making sure that your research is valid can be an infuriating task, as Williams Murray Banks will testify. During one recent group session, a typical cross-section of the public was informed how a new branding concept by WMB was designed ‘to bring out the maverick in you’. ‘What’s a maverick?’ one puzzled participant enquired. A rather more alert counterpart provided the obvious answer ‘It’s a chocolate bar.’ Of course it is!
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled