If you need ‘good brand police’, call the Bill

Much has been written about the importance of design and its standing as a central business discipline, with designers taking the sometime role of brand guardian.

However, Design Week’s cover last week did not intend to suggest that erstwhile FutureBrand graphics and branding creative director Bill Wallsgrove had become an enforcer.

It was just an innocent juxtaposition of the cover lines, ‘FutureBrand to recruit senior creative to build its packaging team as Bill Wallsgrove moves on to join brand strategy venture’, with Roger Ballen’s image, honest Bill.

Wallsgrove comments, ‘I know we all want to be good brand police, but that’s a terrible picture of me.’

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