Lateral thinking for Levi’s website

Lateral, the consultancy which sprung from the ashes of website design group Obsolete, launches the new Levi’s website this week, and has just won the pitch to create the website for Spectrum FC.

Lateral is headed by Jon Bains, Obsolete’s former director who is now also co-creative director for Levi’s in-house website arm.

The team of five has three designers. Bains says he is now using a team of affiliate companies and staff to handle larger projects, rather than trying to build the group up to the size of Obsolete which had 15 staff.

The Levi’s website launches this week and is based around the latest advertisement.