GlaxoSmithKline is reviewing its roster for the first time since 2004. The pharmaceuticals giant is understood to be reconsidering its external design suppliers ahead of major investment in its pain relief and oralcare brands including Aquafresh and Panadol.
It has invited a number of top UK brand consultancies to pitch for a place on its roster. The process is expected to take about five months, culminating in a competition between shortlisted groups in November.
A place on the roster will not guarantee work, according to a number of sources, with further pitching for major strategic projects expected. This has concerned some consultancies as a potential obstacle.
GSK has previously worked with consultancies Slice Design, Seachange, The Brand Union (formerly Enterprise IG) and Coley Porter Bell on rebranding and strategic projects.