CGI branding alights at Connex stations

CGI is branding a £15m scheme by Connex to redesign 30 of its stations over the next three years, for a fee of £100 000.

The consultancy will establish the name and identity, launching in July, for what Connex managing director Olivier Brousse describes as a “convenience station to serve the community”.

The scheme will see the ticketing area of Connex stations in the South East refurbished to include retail outlets and waiting areas. Gillingham station will be the first to be rebranded, since the Leatherhead and Cooden Beach pilots last year, and completion is expected in October.

As branding will be applied to stations of varying sizes, the identity will need to be flexible, according to CGI creative director Paul Wills.

An architect will be appointed in July, which Connex and CGI will work with to carry the identity across signage, uniforms and promotional materials.

CGI was appointed following a three-way credentials pitch against undisclosed rivals.

The initiative is a joint-venture between Connex, French caterers Group Elior and Hachette Distribution Services. Connex has responsibility for 180 stations in the South East.