Digest

HHCL & Partners has created the identity for new leisure consultancy Britton McGrath Tansley.

Should designers try to create an award-winning television ad campaign?

Jim Davies in his article Postermodernism (DW 26 April), touches on interesting questions about the different perspectives and competences of designers and ad agency art directors. I have worked extensively with both types of “animal” and believe that, with a good brief, both can deliver impactful work to suit any type of site. The trick […]

CGI branding alights at Connex stations

CGI is branding a £15m scheme by Connex to redesign 30 of its stations over the next three years, for a fee of £100 000. The consultancy will establish the name and identity, launching in July, for what Connex managing director Olivier Brousse describes as a “convenience station to serve the community”. The scheme will […]

Garrick Hamm

Creative director, Williams Murray Hamm Taking an fmcg branding approach to the task, Garrick Hamm and his team focused on the idea of the political soapbox. The poster is a pastiche of a soap powder ad, while the policeman on duty at Number 10, Downing Street clutches a packet of the stuff on the bus […]

Redpath adds a retro feel to Bunnahabhain

Redpath has designed the branding for a limited edition run of Islay malt whisky, Bunnahabhain, which is unveiled at the beginning of June. The consultancy was briefed to design an outer tube, bottle label and neck band which would reflect the heritage of the company and the individual nature of the 35-year-old hand-bottled product. A […]

Digest

Banc has redesigned the visual identity for global knowledge efficiency company Think Tools AG, applied to the website and all marketing and corporate communications from this week.

ITV appoints for Sport Channel

TV branding and screen design consultancy FutureBrand English & Pockett has been appointed to create the brand and on-screen identities for ITV Sport Channel, which launches on 11 August.

Habitat set for interiors trials

Retail giant Habitat is aiming to trial an interiors format in Hamburg in the autumn, with the help of its in-house design team and incumbent consultancies. While full details of the concepts remain under wraps, the retailer is understood to be experimenting with more interactive formats. It is not yet clear how or where these […]

Brand leadership must begin at the heart of Whitehall

I’d like to respond to two of the issues raised about Government and design with regard to your recent article (DW 17 May). First, I’d echo the important theme of consistency raised in your Comment. Government delivers its policies through brands, which must have a clear purpose and relationship with the public. These brands are […]

Latest articles