Flakey branding for your breakfast bowl

A bowl of Brand Flakes with your morning coffee and toast might swing it for all you disillusioned designers.

The Fourth Room has filled a copycat-designed cereal-box with ‘flaky brand names’ in the name of self-promotion, complete with health warnings such as ‘Brand Flakes may perish once launched’ and ‘May promote unhealthy brand equity, shareholder value and PR stories’.

The product guarantees that the ‘names are all reconstituted from existing sources’ and the contents are suitable for mergers, relaunches and changes of brand strategy.

The pack includes a free Brand Name Wheel, allowing users to create over 5000 ‘Brand Flake’ names. Wash these down with plenty of milk or they may stick in your throat.