Car giants spotlight designers

United Utilities, the UK’s first multi-utility formed out of the acquisition of Norweb by North West Water, has unveiled an identity created by Wolff Olins.

The logo, launched on 1 January, is being applied to the group headquarters, signage, stationery and a limited amount of literature.

The consultancy is now working through the endorsement of other brands in the group using the United Utilities name.