Briefs

Lumsden Design Partnership, in association with Carrow Design, has created a new look for Yorkshire bakery chain Ainsleys. The revamped interior is being trialled at Ainsleys Sandwich Shop in Leeds. The new identity will immediately cover stationery, packaging and van livery, and further stores in the 29-strong chain will be converted in due course.

The Attik becomes the first UK consultancy to scoop top prize in the Loerie Awards, South Africa’s accolade for advertising, design and production. The group also won the Gold Award in the brochure category. Both awards were for Noise 3, its design compendium and promotional book.

Design Bridge has created the packing for Spillers Purrfect six-strong cat food range, aimed at consumers with a strong emotional attachment to their cats.

Del Monte has relaunched its pan-European range of canned fruit and pure fruit juice, with new packaging by Design Alliance, in a bid to make the brand more appealing to younger consumers.

Hardwood flooring importer and distributor Havwoods has launched its corporate identity, created by Montage Bridgewater Barron.

Design group 4i has created the identity for the Roundhouse in London’s Camden. The former venue is being resurrected and will reopen some time next year.

A radical restructuring by Hong Kong-based conglomerate First Pacific, in response to the economic crisis in Asia, meant a challenge for Fishburn Hedges. The client wanted its annual report to reflect its dynamic response to the situation, which involved more than US$2bn (1.2bn) of asset disposals. ‘The report is feng shui-friendly, but the cover image of secateurs being used to prune and encourage new growth is brave for the market,’ according to Fishburn Hedges director Chris North.

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