Equation takes a seat

Newly formed catch-all new media specialist Equation prides itself on being that bit different, as a short video at its official launch in London’s Soho House last week demonstrated. While the video powerfully drove home just how different the new group is, this photograph of two Equation founders is a more pertinent illustration still. In a single image the picture shows us that there is more than one way to treat a chair. This is possibly the best metaphor for outside-the-box thinking we have seen.