Newly formed catch-all new media specialist Equation prides itself on being that bit different, as a short video at its official launch in London’s Soho House last week demonstrated. While the video powerfully drove home just how different the new group is, this photograph of two Equation founders is a more pertinent illustration still. In a single image the picture shows us that there is more than one way to treat a chair. This is possibly the best metaphor for outside-the-box thinking we have seen.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.
The Pantone Lifestyle Gallery is designed with colour in mind and showcases a new and expanded range of home products.
The property website has revealed a rebrand, including a new logo, typeface and shift of its signature purple shade.