New structure gives Design Bridge edge

Design Bridge has engineered a reorganisation involving three new creative directors. The additions are part of a restructuring designed to stop the consultancy “becoming complacent”.

Consultancy managing director Richard Williams says the new structure is the next stage of the group’s development. He adds: “We have decided to reorganise to cater for the future.”

With 76 employees, the group of three divisions – graphics, structural packaging and its Dutch office (DW 31 March) – now has Rod Petrie as overall creative director.

Petrie was one of the original breakaway group from Allied International Designers when Design Bridge was formed in 1987. Graham Shearsby, one of Design Bridge’s first designers, now returns to the consultancy.

Shearsby left in 1990 to set up a consultancy but is now back at Design Bridge as a creative director of one of five new teams created at Design Bridge Graphics. Two other teams are headed by Marion Dalley and Tim Perkins who are promoted to creative directors, with the other teams led by existing creative directors Paul Browton and Keren House.

Other shifts in the reorganisation include the promotion of Debbie Fleming to production manager and that of Clare Anderson to client services director.

Williams says: “We have decided to cater for the future growth and smooth running of what has become a successful company.”