Take care when selecting colours for signage is the message emerging from Colchester, after an unusual incident last week. Allegedly, the shade of yellow used for a ‘Diversion’ road sign caused a local MP to become irate.
This act resulted in a hoard of the offending signs being removed from around the town. The problem, so it seems, is that the colour was politically biased – in this case too close to the Liberal Democrats’ own hue of yellow.
In an even more bizarre twist, the town’s head of highways is reported to have admitted the colours do not conform to Department of Transport specifications. Thankfully, the brand guidelines cleared up the matter, but have not solved the bigger problem of how to colour signage apolitically.