The Gates to creativity all hinge on Branson

What does it say about the state of the national psyche when Richard Branson and Bill Gates vie for pole position in a survey of business creativity?

Branson beat Gates to be the person most associated with creativity in the study of business managers, carried out by the Chartered Institute of Management Accountants.

But Microsoft pipped Virgin to first place in the top ten of creative companies. Worrying.

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