Fun branding for Italian pizza

The Italian Pizza Company (Tipico) has entered the take-away pizza market in Italy with a home-baked offer.

The brand and retail outlets for the service are designed by Minale Tattersfield & Partners.

“We wanted to convey the freshness of the ingredients,the speed of its delivery, and also the fun side of Italian’s passionate love of food,” says consultancy chairman Marcello Minale.