Rotovision today publishes Wayne Hemingway’s Mass Market Classics: The Home, that highlights the design status of ‘mundane’ objects, from the Rotary Airer to the catflap. The criteria are ‘based more on quantities sold than what critics think [of the product]’, says Hemingway. ‘It has a serious message,’ he adds, bemoaning the fact words like ‘mass’ and ‘everyday’ are now ‘derogatory’ in the design lexicon. Priced £16.99, it is available from central London Oxfam outlets and all good bookshops.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
As the designer publishes his latest book, Drama, we talk to him about his childhood in the theatre, storytelling and the power of being “an outsider”.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.