Springetts sorts out new name

Springetts has created the name and identity for virtual marketing resource company, Get Sorted, which launches this week to a business audience.

It was appointed without a pitch to the project, according to Springetts chief executive Peter Green.

The identity features different coloured socks hanging on a washing line to reflect the company’s “fresh” approach to the business of marketing and its individual personalities, adds Green. He says the logo is designed to mirror Get Sorted’s pragmatism, as well as its “sleeves-rolled-up”, down-to-earth attitude.

Set up by a team of marketing professionals with backgrounds in blue-chip companies, including Heinz and Campbell’s (Campbell Soup Company), Get Sorted claims to offer senior marketing expertise to regional clients.

“While it makes sound economic sense for large companies to base themselves outside London and the South East of England, these companies sometimes have difficulty in recruiting talented and experienced marketing staff,” says Green.

He describes the fee for the work as “modest”.