Bristol design consultancy Reach has rebranded three product ranges for drinks manufacturer and distributor Matthew Clark. Concorde, a lightly sparkling party drink, Rougemont, a value-for-money French wine, and Pink Lady, a Perry, fall into the company’s affordable portfolio. Reach is currently working with Matthew Clark on a number of new product development projects.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.