Design Bridge creates concrete beer tap

Design Bridge has created an innovative concrete and resin beer tap for Interbrew-owned Tennent’s Lager. The font, which appears in Scottish bars and pubs from September, draws inspiration from the culture and architecture of Glasgow, the brand’s home town. ‘Concrete was chosen because of its visual and material properties; it is durable, urban and down-to-earth,’ says Design Bridge creative director for 3D branding and packaging David Helps. The font’s die-cast metal ‘T’ shape is illuminated by an internal light source. Its cast aluminium handle is designed around components found in the brewing pipe at Tennent’s Caledonian brewery.