Rebrand for The History Channel

Lambie-Nairn has been appointed to redesign the branding for The History Channel on an international basis. Taking in both on-air and off-air executions, the consultancy’s brief includes the strategic development, design and production of an identity package for the channel.

The History Channel is broadcast to 150 million households in 130 countries. The identity will launch initially in the UK late this year, before rolling out to other global territories and international affiliates in spring 2005.