HSAG has won a paid pitch against The Team and Pylon for the 20 000 design of the identity for the Local Government Association, which will represent 500 local authorities from April 1997.
The capital’s most prominent design festival celebrates its 20th anniversary this year.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.
