Its bad, its rad, it’s best drunk cool – water is the latest commodity to be given the ‘extreme’ treatment for ultimate drinkers everywhere. Got too much adrenaline? Tanked on taurine? Tweaked on caffeine? Then H20 ‘No Gas’ from Extreme Drinks is made just for you. Extreme Drinks has thought of everything, right down to a belt clip in case the bottle falls out of your parachute harness. ‘We surf, we skate and snowboard as much as we can and we like to hang out in the coolest bars, whether we’re on the beach, in the mountains, or in the city,’ says the press blurb. Your product may have no gas, but you crazy guys have hot air to spare.
A shrinking national economy is now a likely backdrop for the design industry – which despite having a proven track record for growth – has been neglected in this budget.
As the festive season gets into full swing, we take a look at retailers’ flagship stores in London to see how shop windows are being used to attract seasonal shoppers
Partner Marina Willer has created the branding, exhibition space and two films for the new show, which delves into the history of the Italian car brand.
The development is the first commercial project from the car brand’s Mini Living offshoot, and will include apartments, workspaces and services such as car-sharing.