Its bad, its rad, it’s best drunk cool – water is the latest commodity to be given the ‘extreme’ treatment for ultimate drinkers everywhere. Got too much adrenaline? Tanked on taurine? Tweaked on caffeine? Then H20 ‘No Gas’ from Extreme Drinks is made just for you. Extreme Drinks has thought of everything, right down to a belt clip in case the bottle falls out of your parachute harness. ‘We surf, we skate and snowboard as much as we can and we like to hang out in the coolest bars, whether we’re on the beach, in the mountains, or in the city,’ says the press blurb. Your product may have no gas, but you crazy guys have hot air to spare.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.